The Japanese secret to a long and happy life. Discover the Japanese secret to a long and happy life with the internationally bestselling guide to ikigai. The people of Japan believe that everyone has an ikigai – a reason to jump out of bed each morning. And according to the residents of the Japanese island of Okinawa – the world’s longest-living people – finding it is the key to a longer and more fulfilled life. Inspiring and comforting, this book will give you the life-changing tools to uncover your personal ikigai. It will show you how to leave urgency behind, find your purpose, nurture friendships and throw yourself into your passions. Bring meaning and joy to your every day with ikigai. ‘Ikigai gently unlocks simple secrets we can all use to live long, meaningful, happy lives.